Final Poster

This is my final poster

Final Digi-pak

This is my final Digi-pak.

NEW DIGIPAK

After the feedback from my previous Digipaki knew I wanted to create a theme for my digipak using the woodlands pictures of the artist.

 I began by recreating my digipak by uploading my front cover image of the artist as this is still my favourtie on to the digpak template, this was a starting point for me. Also i found one other blank white wall photo shoot portrait of the artist to use as an extra panel image that fits in well. The struggle I had was finding 2 pictures that i wanted and would work within the digipak that were from the woodland shot, however i found 2 that I believe are beautiful shots and amplify the genre not as obvious as the first digipak but more low key and less in your face. The pictures still show innocence because she is a young artist but they also have a sex appeal because of her facial expressions she is pulling. Furthermore you could relate the digipak of the autumn theme with the soft pink colours to the Pop genre.

In additon I personally liked the extra social media links and the setting out of all the typography so i kept the layout of it the same but i wanted a new font. In addition I had used, 'Da Font' for my previous text for the artist and the album title etc, but I wanted something my delicate and girly, I found one called 'Piedrita'. I believe this really works well with my theme for the digipak and i kept the colour pink and white scheme for the typography as same as the original. 

The 2 CDs for the album have been similiary designed to the original digipak with the CD having the autumn leaves on it then that being the background for the bonus disc and the same again etc. I believe that the autumn leaves works with the leaves in the backgroudn of the 2 woodland shots with the artist in.I have yet still to make a lyric booklet but i have the front cover of it on the digipak with Isabel's face but i know I am going to have the pink watercolour background with the lyrics in white writing over it in the same font as the rest of the digipak.

Feedback for Digipak and Poster

Friday's lesson as a whole class we had a feedback session for 2 hours on each others Digipak's and the Posters to go with it, that we had so far.

I had a near enough finished first draft of my digipak and a simple designed poster that I was not sure to begin with was what I really wanted it to look like, because of deadlines needing to be made. I explained my concept to my fellow students and teacher Sinead of my reasons for the design of the digipak, overall the feedback was positive with constructive feedback for my work. The feedback I felt gave me new ideas to explore and to change a few things in general. However one of the most repeated comments on my Digipak was that the pictures work but i had no background scenery pictures that i had to contrast from the simple photo shoot style pictures of Isabel.

From all the feedback and support I was given I then began to think of new ways to increase the appeal to my digipak and what new photos I could take for it to be more eye catching and less simple pictures. I have an idea to go to Danson Park, were we first took the original digipak photos of myself, however i would use the woodlands area of the park for the shoot. I wanted also for Poppy to wear a costume of a black jacket to relate to the black top she wore for the previous set of photos, so it would make a connection through the colour black. I am going to test out this idea and then expand from this on a new digipak and poster based around it for the next deadline. 

Here are a few of the feedback sheets I got back after the session on Friday:

Second Draft of Digipak

This is a few images of my first experiments of my first digipak draft with the new pictures we took of Poppy for our artist, Isabel Beau. 

I have aimed for the theme for the digipak to be pink and black to keep with the Pop genre conventions of a female being related to the colour pink. Also the images are mostly close ups and mid shots which are included on 4 panels of the digipak. I decided to use two sets of photo shots combined into this one digipak to see show her outfits and her with make up and no make up. I believe that this works well with the two outfits which is stereotypical for a female Pop artist to be fashionable. Furthermore the typography from, 'Da Font' for the artist name and the album title i downloaded on to photoshop and used it, 'Roboto' and 'DaddysGirl'. 

I decided to add pink and black glitter into the digipak to make it more appealing and fit with the Pop genre conventions, i used the pink glitter for the album CD and the black glitter for the bonus CD cover. Also this co-ordinates with the colour of the typography for the album. I decided to add social media links on to the back cover of the album and a website link for Isabel Beau, this is so she can connect with her fans and people can get to know her because she is a young Pop artist. 

In addition I added black and pink glitter to the background of the CDs and switched them over to keep the co-ordination going on between the two colours. I changed the light pink typography to dark pink so it would stand out against the panel pictures more clearly. Throughout the digipak creation process I struggled to decided on the spine colour I begun with pink glitter, however I finally went with the choice of black glitter for the spine. I changed the album name, 'Uncovered' from black to white, so this would be more striking on against the black glitter and would make it able to work. 

      

My Own Photo Shoot

For my photography I am doing my current unit on portraiture, I believe some of the portraits i took would work well for my digipak. The photos are still in a studio set with the white backdrop, however the costume and the make up are different showing a more vast range of looks of her. Also this abides by the Pop genre conventions of the record label wanting the artist to be clearly seen and of what they look like. 

Furthermore I believe the natural make up in these photos work better so I don't have to edit her skin to much like the other photo shoot photos. I am going to use 2 photos from my original photo shoot with her and then 2 photos from this shoot. Also I think these pictures show her innocent and young side more showing her personality clearly to her fans and the public. Where as the other photos with the white lace top showing her in a sexual light, voyeurism to appeal to a male audience. 

3rd Photo Shoot

After school on Tuesday we did a 3rd digipak shoot to get some new images for our digipaks. We decided to do a reshoot because they previous shoot the costume which was all black clothing did not convey the Pop genre as clearly as we would of wanted.With this in mind we asked Poppy on the group chat to wear: a white lace crop top,burgundy leather skirt and have her hair styled wavy. Her fashionable style would connect and relate to her target audience of young females between the age of 12-25 year olds, they will look up to her for her fashion trends. 

 I was the photographer for the photo shoot, I had to direct Poppy where to move and make sure the quality of the images were good. Laxmi was the make up artist and she focused on pink make up to fit with the Pop genre of connotations of pink being: happiness,love and girly.  Aaron set up the shoot which include, the white backdrop,2 lights and a DSLR camera. He also researched while we were shooting Pop artist digipaks for certain shots of Poppy, such as: Pixie Lott and Taylor Swift.  Hayley and Laxmi both helped Poppy to pose and what they could see what was working and what wasn't. 

These are some of my favourite images from shoot that i will be using in my digipak: 

First Draft of Digipak

This is my first draft of my digipak, it is a basic digipak with just the pictures included. These pictures are from the first test shoot we did for our digiapk before we changed our artist. I selected my favourite images that I believe had the best quality and fitted the Pop genre the best, I then added this to a internet template of a digipak. 

With this digipak draft I wanted to see if I wanted my digipak to be either in colour or in black & white. This is because one of our main influences Pixie Lott has one of her albums in black & white, but in general pop albums are usual are in bight colours. I wanted to make some link to our music video because this can be seen in albums such as Rihanna's 'Loud' which has a similar design to her song released from the album, 'Only girl in the world'. With all this in mind looking at this digipak i will most likely just have the album all in colour to connect more to the Pop genre and appeal to the target audience so it stands out and attracts the young female audience more. 

In addition I am not going to use any of these images in my final digipak design because of us changing our artist. However but from creating this has helped me know what type of poses and shots I want to be included on my digiapk. Also when I take the photos I can be more refined and specific with the shoot.

New Artist Digipak Photo Shoot

Friday after school we planned a digipak shoot after school to get some photos of our new artist who is modelled by Poppy. We need to get some basic pictures to show who are artist is in our audience profile and some ones to include on our digipaks. I believe some good shots were taken, however the costume for the shoot us as a group believed didn't not amplify the Pop genre that we wanted. This is due to the costume being mostly black and black connotes dark and evil feelings which would fit with more a more Indie artist than Pop.

We came up with two options to recertify this the first being, to edit the clothes in Photoshop to bright colours such as pink etc. Also we have now planned another photo shoot to do in the gallery to get some more simple background shots for the digipak. This will be alongside the digipak photos we are going to take in Greenwich. 

Typography for Album

As a group we began to look and think about the typography for the title of the album, 'Uncovered'.  When first looking at other Pop album's from female artists we found they mostly all had simple and non fancy font for their album titles.This was also supported by our own personal research into digipak analysis at the start of the project. We all believed that by using a simple and basic font for the cover it would amplify the focus of the artist which is a genre characteristic of the Pop. 

To start off the research for the album title typography we used the online website, 'DaFont' again which we had previously used for the typography of the artists name. We chose a range of simple and sophisticated types of font and end up choosing 7 different types. We also asked a sample of fellow media students to chose their favourite aswell us individuals in the group. From this doing chart and answering it in a tally we found that a certain font in particular was the most popular out of all the rest.

We concluded that, Roboto was the most popular and would fit in best with the Pop genre characteristics for our digipak. Me and Hayley decided to stick with this font for our digiapaks, however Laxmi and Aaron decided to go with, Futurist fixed-width for the digipak design. This makes no difference to our digipaks because they are all individual.


Also when thinking about digipaks I had a design idea that would make the album title stand out a bit more by having a capital, 'U' and 'C' - UnCovered, and Laxmi tried this idea on DaFont and we all decided it did not fit in very well once it had been made. So with that idea seen and it didnt feel right to us that it would present our artist perfectly we disregarded this idea.

New Location/Reshoot for Digipak

When looking to do a shoot for our digipak at Notting Hill we didn't really have any idea how to get there or how long it would take. After researching where about specifically it was we found it out it would take us over an hour and a half away from where we all live in Welling. It would be awkward travelling with the tripod and paying for travel for Poppy to come along with us to do the shoot, we found from our teacher that in Blackheath which is 20 minutes maximum away there are pastel coloured houses there also. 

We have made a final decision to do a photo shoot for our digipak at Blackheath, Dacre Park in the next coming weeks so we can also begin to create our digipak. This also has various coloured houses but not as many as Notting Hill, however there are more benefits to shooting here, such as : travelling and accessibility. With it only being 20 minutes away from where we all live it is a perfect location to use for our digipak. I believe with the right day scheduled where there will be bright sun and no dark sky we can get some really high quality and interesting photos. 

These are some street view screenshots of, Dacre Park where we are going to set up our shoot for our digipak. Also if these photos don't turn out the way we want them to with have a last option location which is in Greenwich.

New Artist

When we was at Danson Park doing the shoot for the Digipak we was talking about the photos and me being the artist for the music video as well. We all agreed that we wanted to amplify the Pop feel and look more in our photos with a new artist and I strongly agreed with this because I also want to have more involvement behind the camera.

A girl in the year below, Poppy who is also in sixth form, she does media and photography has a keen interest in both of these subjects and we believed she would make the perfect artist. She has the look of young and innocent and blonde hair which is stereotypical to similar artist we have looked at.  Whilst being at the shoot I messaged her and asked if she would help us out with being the model for the digipak/poster and being in the music video, she came back with being more than happy to help us out. We have a new artist and I believe now are creating a very strong artist profile even more now with this change of artist.

These photos were not taken by our group.

Test shoot for Digipak

Through are group chat using the social media website, Facebook with planned a test shot to take place at a local park which was close to all of us, Danson Park. More specifically we wanted to take the digipak test shots in the 'Rose Garden' within Danson Park which is a small garden with pathways and a range of lowers and trees that are well looked after. We believed this would make a perfect and ideal setting for our test shots because of the colourful flowers and beautiful backdrop. Also prior to turning up on location I sent images of outfit opitons to my group of what I should wear and we agreed on this outfit(right) to be the outfit for the shoot. However we decided to change the heels for converse, this was due to that we felt the converse made her more young and appeal to our target audience more.

Whilst the shoot was taking place we all had roles to fulfil, my roles was to be the artist, Isabel Beau for her album, Aaron was mostly in charge of photography but also Laxmi took some shots. Hayley and Laxmi were the stylist for topping up make up and thinking of poses for the different photos. We took over 300 photos in different locations and different places within in the 'Rose Garden' these included: closes up, mid shots, wide shots and long shots etc. In addition whilst showing her to be a young and bubbly Pop artist we also wanted to create in some shots, 'voyeurism' for men to appeal to look at her because this is seen in the majority of Pop albums such as: Rihanna, Beyonce and Pixie Lott.
Below are some of my favourite images from the shot:

 

Digipak Photo Shoot Ideas

For my digipak when thinking out how i am going to create it, i have been influenced by, Pixie Lott's front cover image.It is a extreme close up of her face showing emotion which i want my digipak to amplify because of the music video being an showing emotion and the album is about Isabel's story . In addition the black and white edit of the image of Pixie is also how i want to edit my front cover image to also relate to the music video, however i am not going to relate it ballet. Also the use of colour in Pixie's album cover is done by a cross going in turquoise going across it, where as i am going to our artist name in colour, at the moment the colour i think will be pink to keep with the girly theme that is a genre convention of Pop. I want to shoot these extreme close up shots in a studio style room such as the gallery we have in our school building which is all white walls.

Furthermore i am also going to include inside the digipak on one panel is a wide shot of the artist standing in front of a row of multicoloured pastel houses which are located in Notting Hill we are going to set up a shoot there also. I will keep this image in colour to add a more fun and young feel to the digipak inside to also abide to the genre conventions of Pop, which will appeal to Isabel's target audience of 12-25 year olds. Also there will be 2 CDs within the digipak, one of these will be the album CD which will include all the tracks from the album and also the other will be a 'Day in the Life of Isabel Beau'. This is so her fans can get a real life personal one to one view of her life which will appeal to her young target audience, so she can connect with her fans more. The CDs i want to be plain white with light pink typography to relate to the pink typography on the album cover , they will have on them her name and the album title.

The other 2 panels will be the track list for the album and a lyric booklet for the songs on the album CD. Also the track list will be in pink typography to keep the theme going but the i want to include an image relating to the music video battle and the back cover so i am going get a high shot of a ballet dancer draped over holding her feet relating to the music video. The background will be black so the lyrics can then be positioned on the blank part of the image. In addition the lyric booklet for the album i want to have is an over the shoulder shot of our artist but i am not sure in what location. The lyric booklet will appeal to the target audience of Isabel because, the young girls can sing and learn the lyrics to her songs so they can be more like their idol. Also when they go to her concerts they can sing along and wont be left out. 

Digipak Design

On Friday we began to start designing our digipak's for our artist, Izabela Beau we decided to start planning one together to get a feel for what photos we would need so when we take them it all goes to plan. We drew out 6 panels for the digipak of the layout and what would be on each one, in this one it will include:

• One album CD
• Bonus Disc
• A lyric book
• Track list
• Album Cover
• Picture of Izabela

Our main influence for the digipak design was from Pixie Lott, as she is a Pop artist are our artist singer is familiar to in her style and music. The use of extreme close ups is popular in her album artwork, this is to show who she is and show her to be attractive, also in the two long shots included on the digipak design plan(below) the outfits are glamorous showing her stylish side to her.

Green Screen - Katy Perry Digipak Analysis

In Friday's lesson I filmed and uploaded my green screen of me verbally analysing Katy Perry's digipak(Pop genre) from the power point i had previously created. Also from learning how to work and produce a green screen I feel i have gained another skill and I think this will be helpful in some aspects of our music video when producing it.

This is the original recording of my digipak analysis that i did with my group i only decided to speak about Katy Perry's digipak as i felt i a lot to say about it and the comments i made were of a better quality than the others from the Pop genre.In addition after uploading this recording i uploaded it to Final Cut Pro were i began to edit the video and place a picture of Katy Perry's digipak as the background.Moreover l had to move myself into the bottom right hand corner as the picture covered the whole background and i was covering half of it. I ave learnt for my next experience with using a green screen that i need to position myself more to the side of screen and put the camera at a further distance.

Features of a Digipak

I created this mind-map so i could easily known what features i should and will include in my digipak, after discussing what it should include in class.

What is a Digipak?
It is a type of packaging for CDs or DVDs, they are usually made from cardboard with one or more plastic trays which are capable of holding a CD that is attached inside.

• A CD digipak is a modern and stylish alternative to the standard CD album
• They can be custom printed with customer packaging
• Can hold one or more CDs
• Give a product an expensive,professional look and feel
• Used for CD singles or special editions of CD albums

Things to look out for in Music Artwork :

1. Reflect the artist
2. Have a theme
3. Be striking
4. Cross Promotion
5. Extra features included