Final Poster

This is my final poster

Final Digi-pak

This is my final Digi-pak.

Final editing

On Monday morning after Aaron had finished the majority of the editing with the new artist Jess and the new shots over weekend which was his role within the group, him and Hayley both had free periods to finish the remaining of the editing. They both decided to change the theme of the video slightly by having it all in black and white as it looked better to fit with the emotional feel the video and to keep the focus on the performances. In addition at the very end of the video, a final ending was decided this is were there are combined clips of the ballet dancer(Grace) and Isabel Beau (Jess) to show that the young girl is Isabel Beau and she is reflecting back on her past through the song. The last image the viewer is left with is the ballet sitting down with only a spot light on her and her face black.

Shoot in Drama - New Artist

We stayed behind after school for the final shoot with are brand new artist, Jess.The plan we had for the shoot was very clear and we all knew what we wanted the outcome to be so working as a team we was able to work efficiently and practically with the short time frame we had left. The location for the reshoot had not changed we still used the drama hall but a smaller one for this shoot but the black walls and lighting we still used. 

This time from the shoot we had various angles that we had set up to film her performance much more than previously and more costumes which matched the Pop genre conventions more.Jess was a great performer and took the role straight away which was a relief for us all, she was actually singing along to the song that was being played in the background so it looked already more realistic and I think boosted the performance because of the real emotion she was showing. Another prop we added in more this time was the use of the fan to create a more dramatic feel and to show her beauty. The footage we got for the start of the song was close ups and mid shots of her singing in a white dress, to connote vulnerability and purity. In the middle of the chrous of the song she wore a red dress, to connote love which relates to the song very much so.Where as towards the ended of the sing were the emotions and aggressive energy is in the song she wore a navy dress to show strength and dark emotions the artist is releasing.

With all the footage we got at the last shoot I believe are music video will be the best it can be.

Feedback on Draft Music Video

 In Wednesday's lesson we had a feedback session on the most recent draft of the music video. After we had played the music video to the class and both of our teachers they filled out feedback sheets on what they thought of our video. The verbal feedback we also received was critical but was constructive for us to make changes to the video before it was to late. From all of this we made another big decision which got the most negative feedback which was our artist's performance so yet again we decided to re cast are artist.

3rd New Artist

With the latest decision made to yet again change our artist which is not ideal being so close to the deadline. We have now re cast jess and a drama and music student to be our new artist because we know she can perform and sing very well which will create more energy in her performance and the facial expressions we need. The shoot for Jess is tomorrow because of this short notice we are still going to use the drama hall as are setting for her performance.

Alex Danson Shoot

In Friday's lesson we planned for Laxmi and Hayley to go to Danson park and to film some footage of Alex miming the last half of the song, this is when the build of emotions is released in the song. Meanwhile me and Aaron stayed behind in the Mac Room and did some editing of the dance footage we have previously shot.


The equipment they took with them to shoot was: a camera and the crane. Laxmi and Hayley used the crane to get more high angle shots of her performance to show her freedom she has and passion, in contrast some low angle shots were taken with the camera to show her power and confidence. The majority of the performance was field in the park with the trees walking down a muddy track, this was to represent of form or a battlefield relating to the lyrics.

Editing New Artist Footage

With the footage me, Lamxi and Hayley filmed yesterday of Alex we uploaded it to the Mac and showed Aaron the footage we shot. Firstly we began by choosing our favourite clips and deleting the ones that did not work, we kept the majority of the clips because overall they worked well and her performance was believable. After this we then began to upload the clips we choosen into FinalCut Pro and started cutting them and putting them in place within the music video so far. With all the new footage we have got the video is coming to together with the artist performance and the narrative.

New Artist - Alex

Beginning with test shoots for the role of the artist, 'Isabel Beau' we wanted a more relaxed and confident girl to play the role and feature in the music video. After the test shot and watching the footage back, she had good natural facial expressions and movement along to the song, also a bonus was that she knew the song before hand. We did one whole take with no pauses of her singing the song all the way through and we felt that, Alex was the right new artist. 

After this test shoot the day after we did our first shoot with her in the gallery with her, we set up 2 cameras, 2 tripods and 2 studio lamps for the shoot. Also developing the mise en scene for the artist we changed her costume to having one black but including jewellery and another with a blue top and a necklace. The 2 different cameras gave us different angles from the same take giving us more to work with when editing and matching a real music video. 

In addition, after we watched the footage back after the shoot that went very well, her performance was  believable and she looked the part. The biggest benefit with Alex being our new artist, is that we could play the whole song and she would be able to mime and act through out in one take without us having to keep stopping. This also saved time with us having to play back the song etc.

Artist Trial Shoot

We need a new artist and fast so we went through people in our 6th form that we could find to be our new artist for the music video and be, 'Isabel Beau'. After searching for a while we found Alex a girl in year 12 who we mutually knew and we asked her to give us a quick performance of the song and she agreed. We set up a small shoot in the media office just to get a feel of her performance and how she got on with the song.

Here is the test shoot:

Poppy's/Artist Reshoot

Today after school Aaron and Laxmi did a reshoot with Poppy for the artist, as the previous shoot did not go as well as expected and had a yellow filter over the footage. Before the shot began Laxmi was styling Poppy the she wanted her to look and portray and highlight she is a Pop artist. This was done through the use of make up and accessories, this can be seen in the footage as being effective to what we wanted her to look like, however this was probably the best outcome. When shooting instead of using one camera that we have previously done, before the shoot we discussed using three camera so we could get different angles but all from the same shot. However they only had accessibility to two cameras for when we needed to shoot so they overcame this and still had a half decent shoot.

Laxmi and Aaron feedback back to us in Wednesday's lesson the night after the shoot, they told me and Hayley that although the shoot went well for what it was worth that Poppy still was not a believable artist/performer and her acting/miming still looked faked and put on. We believe this is mainly down to her still not being able to learn the whole song so we cant do one take for the whole song making it easier to get in character. The song, 'Battlefield' is an emotional and passionate song about love and the pain and war it brings, and the performance when we went watched it back did not convince us of these feelings. The option we have considered is recasting for the artist, even though this is a situation we all feel uncomfortable to do but is seriously needed to meet deadlines and make this music video the best it can be.

New Planner for Shooting

After the screening session in Wednesday's lesson we created a new extended calendar for when to shoot which is a rough plan depending on the flexibility of Poppy and Grace. We have planned so far ahead because the amount of film we need to produce for the next screening before half term.

 

Feedback on Second Screening

In Wednesday's lesson we presented are second screening of our music video so far  to the class and Sean. Before coming into the class we knew we did not have a lot of shots and that some of the artist (poppy) lip syncing was matched up right with the song. In addition the animatics was in the background of the video when it was playing. We also knew a prior the screening that we need to do some serious work on getting the video to best standard we can do, by shooting a lot more and spending my time on the video.

We got some feedback from Sean some of our fellow classmates on the video, here are two examples:

 

Brand New Footage - Poppy

After the previous feedback from our first shoot of the artist singing parts of the music video not going so well, we started a fresh. We set up in the Gallery in school which is has all white walls compared to before us using a white sheet the image looked more professional already. Poppy was told by me to wear a black top so this would contrast with the white background and make her stand out more, we learnt this from the first shoot were she wore a white lace top and this didn't look right.

Studio lighting was used we set it up with one lamp either to side of her so there was equal lighting and a cover over them to make it as harsh and lose the shadow that was apparent on the wall behind her. In addition we used a DSLR camera and a tripod to film the footage and we all worked as team to support and help with the lyrics. Each line of the song that we needed her to mime was completed in this filming session but Poppy struggled with remembering some lines that were slightly complex. Overall I believe the shoot went well and it visually worked, we looked at the footage after every take to improve and evaluate our work, was a good decision.

First Filming Session - Poppy

We planned are first filming session after school on a Wednesday. he plan was for to be with us so we could film parts of the artists section, which was of her miming to the song lyrics from the song, 'Battlefield'.

The media staff room we used to film the footage as we could not access the gallery in photography of drama hall because of other exams taking place. To control this situation affectively we used a white screen put in the staff room we could still film the footage needed. In addition we had a DSLR camera, 2 camera lenses, tripod and a studio lamp. Poppy was dressed in all white for her costume for the artist to connote white to innocence an purity of her being a young artist, also the clothing was tight fitting to create a sex appeal,'voyeurism'.

Laxmi was off sick when we filmed this first footage but she knew what we was planning to do and given ideas prior to this. Me and Hayley were directing Poppy on how to perform and telling her lyrics to sing at the right point. Aaron was controlling the camera and what different shots to take. The scenery for the shot was not ideal for what we had planned and we all knew the footage would not be included in our final video, it was just purely test shots so we could develop and learn from this experience.

NEW POSTER

With the poster I used a new picture of Isabel  (the artist) to design the poster around. I kept the typography also again with the pink and white theme for the digipak and the roughly same layout for it as well on the new poster. Also the new typography, 'Piedrita' works better for the Pop Genre look I am going for . In addition I have still included the album front cover on the poster as well to create the connection between the two of them.

Poster - Digipak

This is the first draft of my poster that links to my digipak, I kept the same pink and white theme for the poster swell. I used a new image of the artist for the poster but it relates because she has the same outfit on and was from the same shoot. I kept the typography also the same from the digipak so there was still a noticeable look between the two, I also added the album cover of the digipak into the poster to make the connection more obvious because she is a new artist.

When looking again at other posters for other female Pop artists albums such as: Rihanna and Pixie Lott. These two posters have influenced my poster design such as were the text is placed on the poster and what information is included. 

Second Draft of Digipak

This is a few images of my first experiments of my first digipak draft with the new pictures we took of Poppy for our artist, Isabel Beau. 

I have aimed for the theme for the digipak to be pink and black to keep with the Pop genre conventions of a female being related to the colour pink. Also the images are mostly close ups and mid shots which are included on 4 panels of the digipak. I decided to use two sets of photo shots combined into this one digipak to see show her outfits and her with make up and no make up. I believe that this works well with the two outfits which is stereotypical for a female Pop artist to be fashionable. Furthermore the typography from, 'Da Font' for the artist name and the album title i downloaded on to photoshop and used it, 'Roboto' and 'DaddysGirl'. 

I decided to add pink and black glitter into the digipak to make it more appealing and fit with the Pop genre conventions, i used the pink glitter for the album CD and the black glitter for the bonus CD cover. Also this co-ordinates with the colour of the typography for the album. I decided to add social media links on to the back cover of the album and a website link for Isabel Beau, this is so she can connect with her fans and people can get to know her because she is a young Pop artist. 

In addition I added black and pink glitter to the background of the CDs and switched them over to keep the co-ordination going on between the two colours. I changed the light pink typography to dark pink so it would stand out against the panel pictures more clearly. Throughout the digipak creation process I struggled to decided on the spine colour I begun with pink glitter, however I finally went with the choice of black glitter for the spine. I changed the album name, 'Uncovered' from black to white, so this would be more striking on against the black glitter and would make it able to work. 

      

2nd pitch presentation

In Wednesday's lesson me and Aaron presented our new pitch that we all created as group since the feedback and constructive criticism feedback given from the previous pitch we had given to our fellow classmates and teacher Sean.  

This is our pitch presentation that we presented and it was also recorded.

My Own Photo Shoot

For my photography I am doing my current unit on portraiture, I believe some of the portraits i took would work well for my digipak. The photos are still in a studio set with the white backdrop, however the costume and the make up are different showing a more vast range of looks of her. Also this abides by the Pop genre conventions of the record label wanting the artist to be clearly seen and of what they look like. 

Furthermore I believe the natural make up in these photos work better so I don't have to edit her skin to much like the other photo shoot photos. I am going to use 2 photos from my original photo shoot with her and then 2 photos from this shoot. Also I think these pictures show her innocent and young side more showing her personality clearly to her fans and the public. Where as the other photos with the white lace top showing her in a sexual light, voyeurism to appeal to a male audience.