- For most of the 20th Century record companies made money by selling a tangible product such as: a vinyl disc or a CD. The majority of the public had a CD collection in their house full of discs they had brought from music stores e.g HMV
- With the slow development of the internet by the early 21st Century the music industry had to adapt because the amount of CD sales was falling each year
- The 'product' is now bought online as a single song or album and exists only as an item on an I pod,mobile phone or computer
- However in August 2014, according to Nielsen SoundScan (USA sales and tracking system) 'even the digital side has been hit hard'
- Digital album sales are down by 11.7% according to 'Billboard'
- Illegal downloading has had a massive effect on digital sales lowering them constantly with the easy access to free music to technological devices at a standard quality
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